"Window shopping is a must for women, at least in the offline world. Online, however, the experience is far from satisfactory, and that’s what Fashinating is changing. Women have a hard time navigating around numerous fashion sites, blogs and e-shops to find what fits them best and buy it. On the flip side, retailers and fashion houses have a hard time finding analytics on what is popular in order to streamline their production and stock inline with the current market needs. We bring the two worlds together, returning valuable results to both "
In a nutshell
Fashinating retains the qualities of offline window shopping while at the same time enhances the experience, taking advantage of the interactivity and data collection properties of the web. In short it’s a platform to check out online new and past clothes and accessories all in a fun and addictive way. The solution makes rating an integral part of the navigation thus enabling a fashion discovery trip on thousands of products that is continually refined based on users’ taste. The same mechanism yields survey results, for yet to be sold items, which in turn assists the fashion industry in predicting the right balance between supply and demand and serving their customers better.
Fashinating encompasses two distinct revenue sources: affiliate marketing and trend reports. The former is achieved through affiliate networks that provide it with the necessary fashion item photos and their corresponding links to online merchants that are willing to share their revenue. The latter enables Fashinating to sell custom made trend reports for specific products. Fashion houses and retailers then use these reports to improve on their core offering based on real-time customer feedback, which should in turn help them increase their sales and greatly improve their inventory management.
Fashinating is in public beta currently with a fully operationally website and Facebook application. New features are implemented regularly and new content is being included in its database while user profiles are constantly being created and improved.
Fashinating aspires to become the default destination in fashion for online window-shopping as well as market insights.
The Team
Alexios, CEO, founder Cytopia.org (sold 0.5Μ minutes of digital music), Nestle Cereals Global Account manager, Ex OgilvyOne and Upstream S.A. employ, Distinction MSc ADMIS, LSE Petros, CTO, founder funny-city.com (15 million unique visitors), 10 years php programming, Founder of Royalblue.gr, Technical Director at Onyro and OgilvyOne technical consultant MaryLou, CCO, Journalist (ert.gr, ermoumag.com), MA in Communication (UniS) 1,325 twitter followers (@MaryLou_t).

Latest blog posts
Having only recently announced the call for proposals for Round IV and having completed more than a year of operations for the Openfund, it’s a good opportunity to reflect on the progress so far. It’s a chance to share with the community some of the insights we learned in the process of accepting and screening… Continue reading...
We’re thrilled to invite you to the Openfund Demo Day, an event where all of our start-ups will finally reveal their products to the world. After months of hard work during our development phase, the first round’s companies are ready to graduate and share the fruits of their purpose and passion; we’re pretty sure that… Continue reading...
Being in Athens and wanting to learn first hand about the Openfund, next to meeting us in person? Join us Saturday afternoon at Money Show Athens 09 for a 2h session including Q&A, featuring executive members, advisors and founders of selected companies. Here are the details: Date: Saturday, December 19, 16.00-18.00 Place: Hilton Athens, Room Terpsihori… Continue reading...
A short six years ago, a peer from our small startup community reached out to share an idea he had...
Openfund started in 2009 to become the first startup investor in Greece and the broader region. Our first, €500k syndicate...

Cookies help us deliver our services. By using our services, you agree to our use of cookies. OK