Go to the site
"Window shopping is a must for women, at least in the offline world. Online,
however, the experience is far from satisfactory, and that’s what Fashinating is
changing. Women have a hard time navigating around numerous fashion sites, blogs
and e-shops to find what fits them best and buy it. On the flip side, retailers
and fashion houses have a hard time finding analytics on what is popular in order
to streamline their production and stock inline with the current market needs. We
bring the two worlds together, returning valuable results to both."
Fashinating retains the qualities of offline window shopping while at the same time
enhances the experience, taking advantage of the interactivity and data collection
properties of the web. In short it’s a platform to check out online new and past
clothes and accessories all in a fun and addictive way. The solution makes rating
an integral part of the navigation thus enabling a fashion discovery trip on thousands
of products that is continually refined based on users’ taste. The same mechanism
yields survey results, for yet to be sold items, which in turn assists the fashion
industry in predicting the right balance between supply and demand and serving their
customers better.
Fashinating encompasses two distinct revenue sources: affiliate marketing and trend
reports. The former is achieved through affiliate networks that provide it with
the necessary fashion item photos and their corresponding links to online merchants
that are willing to share their revenue. The latter enables Fashinating to sell
custom made trend reports for specific products. Fashion houses and retailers then
use these reports to improve on their core offering based on real-time customer
feedback, which should in turn help them increase their sales and greatly improve
their inventory management
Fashinating is in public beta currently with a fully operationally website and Facebook
application. New features are implemented regularly and new content is being included
in its database while user profiles are constantly being created and improved.
Fashinating aspires to become the default destination in fashion for online window-shopping
as well as market insights
The team
Alexios, CEO, founder Cytopia.org (sold 0.5Μ minutes of digital music), Nestle Cereals
Global Account manager, Ex OgilvyOne and Upstream S.A. employ, Distinction MSc ADMIS,
LSE
Petros, CTO, founder funny-city.com (15 million unique visitors), 10 years php programming,
Founder of Royalblue.gr, Technical Director at Onyro and OgilvyOne technical consultant
MaryLou, CCO, Journalist (ert.gr, ermoumag.com), MA in Communication (UniS) 1,325
twitter followers (@MaryLou_t).