Video is the perfect medium to engage visitors in online stores. Product pages featuring video allow shoppers to better understand a product and complete a purchase with much higher confidence. At the same time, platforms like YouTube are overflowing with videos about popular products, with brands and users sharing more content every day. For an online retailer selling thousands of products, the question is, how can they enhance product pages with the best available videos?
Goodvidio is developing an appropriate content automation solution. The service scouts social video platforms to discover the best videos available for a retailer’s products, embeds the videos approved by the retailer to product pages, measures performance in terms of visitor engagement and conversion, and optimizes video selection. By essentially offloading the whole effort to Goodvidio, retailers get a number of advantages they could not otherwise, at a small fraction of the cost.
Goodvidio, founded by Dimitrios Kourtesis & Konstantinos Bratanis, is now a team of 8 based in Thessaloniki, Greece. The first version of the product, utilizing both information filtering technologies and human curation, is already being used by top-notch local retailers. Today, we are happy to announce an investment of €300k by Openfund, to enable the company to mature its product, further grow its team and expand its portfolio of customers in several countries.