Applying tips

As the applications are already pouring in, we'd like to use them as a starting point with which to provide some feedback to others who plan to apply.

1. Don't try to impress us, try to inform us and try to make us understand what your project is about. Avoid the buzzwords and basically try to explain your idea as you would to a friend. That should do it. Although we're also interested to the effect your idea willl have, it's more important to have a clear and tangible image of what exactly your product will be. This is especially important for applications without a prototype or a mockup.

2. Be sure to make clear what the advantages of your idea and implementation are compared to the competition. Remember we're talking about global-market businesses and there has to be a competitive advantage. If there isn't, you probably have to convince us by substituting it with something else.